the story

Our visual identity reflects our personality. We love what we are doing and we want to show this through the way in which we present our selves to the world. We also strongly believe in genuine human values and this gene is shown within PMC brand and visual identity. For sure we are far from being perfect but we are friendly, we are honest, we value life and environment while always looking forward to innovative ways of doing things. We use strong and bold letters that shows our determination but without sharp corners because we are friendly and we don’t want to poke anyone. Our symbol is a triangle that does not sit on its base because it wants to say that we are always on the move and on a quest for better. It is a triangle, not a circle because life is not always smooth and easy to roll as a circle, sometimes hard work is needed in order to become better and to move ahead. Our motto, engage innovation, reflects how we are conducting our business, thinking disruptive and out of the box. We use three colors, orange, blue and green. Orange because we are enthusiastic and we love what we do and because we also want to express our warmth. We use blue to show that we are calm, trustfully, confident and loyal regardless of the situation. We use green because we value life, nature and our spirit is young. Together, these elements, the letters, the motto, the symbol and the colors are making our brand identity.  You will see them in different combinations, each fit for its purpose.

the logo

the colors

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because we are enthusiastic and we love what we do and because we also want to express our warmth

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to show that we are calm, trustfully, confident and loyal regardless of the situation

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because we value life, nature and our spirit is young

the letters

the motto

the symbol