More than 8 years ago I started a new professional chapter. Also helped by a favourable context, I came out of the limited business environment at the national level and I made my first steps in the international business. Very soon I understood how limited I was and how things really are in the jungle of the international business environment, in the field of information technology.

I understand very clearly that you need to show that you have something to sell. It’s logical, you may say? I mean, you finally come to meet with a potential client, you tell him how beautiful you are, he listen politely and patiently (yes, even that I have learned in the international environment that people can be patient and polite even if they are not very interested in the conversation). Then, invariably, the conclusion came: Ok, I understand, you are beautiful and you have done many projects … but, after all, what do you have for sale?

I then realised how far I was from the way of doing business in the international environment and especially in the dynamic field of information technology. Coming from a business culture where the approach was “we know better how to do things, we do not need others to teach us,” I realised that there is no chance of entering foreign markets if you do not come with a solid portfolio of products. The only solution was to find a way to compensate the difference to the competition as quickly as possible.

As usual in such professional situations a simple question generated other questions:

  • where can I get financing?
  • how can I benefit from the experience of others who are concerned about the same field?
  • how can I finance (at least partly) the execution of the market entry plan?

In addition, if it were possible to benefit on some non-reimbursable financing, it would have been the best!!!

Each of the previous options would have been theoretically acceptable, but none would have been without impact on short-term/long-term debts. Keep in mind that we were operating in an economy where companies survived hard enough even if we only talk about the payment of wages. The situation has not changed much since then, unfortunately. So the only remaining option was accessing non-reimbursable funding … but which one would have been the best choice for us?

So please take a look to the picture below …

Since then, there have been quite a few busy years. We have built a team of experts (probably one of the best in Romania) and we have achieved remarkable results. We have managed to form an international network of partners with whom we have won many projects (only over the last 4 years we have won more than 25 projects having more than EURO 10 million in the value financed by the European Commission).

We have contributed to the success of many top-level projects in areas such as robotics, next generation emergency services, eCall and have created devices and applications that improve the quality of life of elderly people or people with disabilities.

Sure, you can ask yourself what this 10 million euro represents from the huge amount of 80 billion of the H2020 program? It does not mean much … but I would ask another question … how many beautiful things could create a small company with only 10% of that money? I think quite a few … provided they know how to access them.

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